Volvo
Car India, the Indian arm of Swedish car major Volvo Car Corp, is upbeat
about the Indian luxury car market and is gearing up to expand its footprint
across the country.
Volvo, which entered the Indian market in 2007, is planning
to introduce new models in India from its global line-up, but is looking
for right partners in big cities.
"Our biggest objective is to make Volvo brand available
in major markets across the country and get new models here," Sudeep
Narayan, marketing manager of Volvo Car India, told IANS.
The firm will soon extend its dealership base to Bangalore
and Ahmedabad. It currently has presence in seven cities and plans to
take the number to 12 by next year.
"We are currently not in a position to give numbers
of the units sold. But these numbers are decent. We are able to give the
volumes and talk of market share when we have footprint on a par with
our competitors, who have 12 to 14 dealers across the country," Narayan
said.
"Dealership for luxury cars is not easy. We are
looking for partners who understand our brand and philosophy, which is
safety."
He added that the company was "upbeat about the
Indian luxury car market, which will grow rapidly after a few years.
"The segment will grow at the current rate till
2012 but the growth will be much higher from 2012 to 2015 as many customers
in the Rs.20-25 lakh (Rs.2-2.5 million) bracket will buy luxury cars."
According to Narayan, India's luxury car market was not
badly impacted by the global slowdown. It registered 25 to 30 percent
growth, selling 8,000 units last fiscal.
The growth is likely to continue this year with an expected
sale of 10,000 units.
Volvo's value proposition is safety and customer satisfaction,
he said. "We offer two-year free maintenance of cars, which otherwise
costs Rs.20,000-30,000. We also offer on-board satellite navigation system
covering 200 cities across India."
Narayan added that Volvo was a pioneer in safety technology
and had several innovations like the seat belt to its credit.
All its models in India have latest safety technologies,
including the collision detection technology.
Known as "city safety", the collision detection
technology calculates the distance and speed of the vehicle immediately
ahead of the car and engages the brakes if the system detects that a crash
is imminent.
Adaptive Cruise Control is another technology being used
in Volvo cars. It prevents collision by automatically slowing down the
car if an accident is imminent.
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