Rolls-Royce Limited was established by Henry Royce and Charles Stewart Rolls in the United Kingdom on 15 March 1906. The company soon came to be recognized as the maker of the worlds most desirable luxury cars. Now owned by the BMW Group, Rolls-Royce continues to epitomise the luxury car experience. Exhibited in 2003 at Detroits North American International Auto Show, Rolls-Royce Phantom is the first model from Rolls-Royce Motor cars having no relation with the main Rolls-Royce Company except for the trademark.