Founded by Chung Ju-Yung in 1967, Hyundai Motor Company is South Korea’s largest and World’s Sixth Largest Automaker, a division of the Hyundai Kia Automotive Group. The company’s first model Cortina was released in 1968. And now Hyundai is one of the top 100 most valuable brands worldwide and has sales in 193 countries through some 5,000 dealerships and showrooms. Hyundai entered the United States market in 1986 with only one model, the Hyundai Excel and attained record sales in its first year of business in the US. The notable models are Concept Genesis, Elantra, Accent Excel, Accent Verna, Sonata, Dynasty, i30, Currently the company assembles the Hyundai Sonata and the Hyundai Santa Fe.