The luxury car manufacturer, Audi, was established in 1910,
with its headquarters in Ingolstadt, Germany. The company name is based on the
surname of the founder August Horch, meaning listen which, when translated into
Latin, becomes Audi. The famous Four Rings of Audi are symbolized on its badge.
The four rings of the Audi badge symbolize four pioneer car manufacturers of
Germany: Audi, DKW, Horch and Wanderer. Audi AG came from amalgamating these
companies in 1932. Audi cars symbolize status and prestige for Audi consumers
worldwide, and for Audi consumers.