The luxury car manufacturer, Audi, was established in 1910, with its headquarters in Ingolstadt, Germany. The company name is based on the surname of the founder August Horch, meaning listen which, when translated into Latin, becomes Audi. The famous Four Rings of Audi are symbolized on its badge. The four rings of the Audi badge symbolize four pioneer car manufacturers of Germany: Audi, DKW, Horch and Wanderer. Audi AG came from amalgamating these companies in 1932. Audi cars symbolize status and prestige for Audi consumers worldwide, and for Audi consumers.