Goldplus, a jewellery brand from Titan Industries, today unveiled the world s first ever gold car.

The car celebrates 5000 glorious years of jewellery making in India. The Goldplus Car was unveiled by Industralist Ratan N Tata. The Tata Group yesterday unveiled a Nano car, made with gold and silver, and studded with precious stones, worth an astronomical over Rs 22 crore.

But, it s not for sale, the valuable and fully functional car is a unique branding and promotional initiative by Goldplus Jewellery, part of Titan Industries, a Tata Group company, an official said. Taking over from the concept, 30 devoted artisans have dedicated their time and expertise to create this masterpiece.

About 80 kgs of 22 karat gold, approximately 15 Kg of silver, gem stones and 14 techniques of Jewellery making - from the intricate Filigree work to the delicate and colourful Meenakari work, from the stunning Kundan to the traditional Naqashi work, all were incorporated to bring the car to life.

Speaking on the occasion, Bhaskar Bhat, Managing Director, Titan Industries, said, Since eternity jewellery made with gold and precious stones has been an integral part of the Indian woman s life. Jewellery for Indians is an embodiment of culture and tradition and so over the years, craftsmen have meticulously used their unmatched skills to showcase this in their designs.

Our brand Goldplus aims to offer a wide range of beautifully crafted jewellery with traditional and intricate designs. Paying homage to 5000 years of Jewellery tradition in India, we conceptualised to create The World s first gold jewellery car incorporating a variety of techniques.

C K Venkataraman, COO Jewellery Division, said, Indian jewellery has been an epitome of innovation and creativity and has carved a niche worldwide for itself for the intricacy of the designs crafted out of precious metals and stones.

We plan to take this World s first jewellery car to all Goldplus markets. With this celebration, we salute the craftsmen who gave everything to the art of Jewellery-making over the years, said Venkataraman.