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Ford Motor Company today unveiled its new global compact
sports utility (SUV)--EcoSport--in India on the eve of the 11th Auto Expo
being held in the capital. The vehicle is equipped with 1-litre 3-cylinder
petrol engine. The new compact SUV will further augment Ford s offering
in India, as well as in many other markets across the world, including
Brazil and the ASEAN markets, Ford Motor Company President and CEO Alan
Mulally told media persons here. He said the vehicle has been developed
in South America at one of its eight global product development centers
in conjunction with teams from Asia, Europe and North America. Mr Mulally
said the SUV was designed to combine best-in-class technology, quality
and safety aimed at attracting a new generation of consumers in different
global markets. However, the price of EcoSport, which is equipped with
the latest EcoBoost engine, was not disclosed. The engine will have 120
PS of power and be mated to a five-speed manual transmission. It will
be made available in Ford models in China, Europe, North America and other
regions. Replying to a question, Mr Mulally said the new model will eventually
be sold in nearly 100 markets across the world. The new compact SUV is
the second of the eight new global models that Ford plans to introduce
in India. The company targets the Asian and African markets to scale up
annual global sales to 8 million units by 2015. Meanwhile, Ford India
managing director Michael Boneham said the company will inject 142 million
dollars into its Chennai facility to buy equipment needed to produce EcoSport.
In the Chennai plant, whose annual production capacity is two lakh units,
the company manufactures its Figo and Fiesta models. Speaking on the occasion,
Group Vice-President and Asia Pacific and Africa President Joe Hinrichs
said the Indian market will be the third largest by 2020 behind the US
and China. We are still bullish on India and we expect significant growth
as per capita income rises in tier-II and -III cities, Mr Hinrichs said.
During 2011, Ford sold just under 1,00,000 cars in India.
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