Nissan today revealed its Friend-Me concept, a four-passenger sedan designed for a generation with a very different automotive outlook. With an assertive, imposing exterior featuring boldly flowing sculpted lines, Friend-Me is a confident creature of the night, meant to be seen in bright city lights. Inside is a carefully considered space designed to give four friends a sense of shared adventure without hierarchy.

The concept is applicable globally, but the genesis of Friend-Me was Nissan's exploring the aspirations of customers destined to emerge as the world's largest single market segment: the “Balínghòu," around 240 million Chinese born in the 1980s are known. Specifically, Friend-Me addresses the social dynamics of Chinese men in their mid-20s.

For a generation that grew up without siblings, leisure time shared with peers is treasured. That time – usually at night – tastes sweetest when four buddies are in their own private space. Yet they can share adventures by connecting virtually in a car where all feel equal.

Friend-ME is the results of Nissan's global and diversified alliance among design teams from Nissan Design China (NDC), which opened in Beijing in 2012, and Nissan Global Design Centre (NGDC). Friend-ME concept is one of the in-depth vehicle analysis, which tells about the Chinese customers need and aspire to drive. In addition to hosting the Friend-ME launch, Auto Shanghai 2013 is the first auto show in Asia to house the new, four-dimensional Nissan exhibit that engages guests' senses of sight, sound, touch and smell. The Innovation Wall, powered by Xbox Kinect™ technology, communicates the brand story and explains Nissan's “Pure Drive" technologies.

Chinese auto market is one of the largest automotive market in the world, and has been an important destination for the Nissan's global business strategy. Nissan's first vehicle in China was launched 40 years back, and now company sales around 1.1 million vehicles in China per year. The Japanese auto-giant held the global debut of the new Teana in Guangzhou this Feb, followed by the launch of the all-new Livina last week in Beijing.

“China is our largest market," said Palmer. “Here we sell a quarter of all vehicles sold worldwide. We are confident about our prospects here. We will grow with China." Nissan with 20 exciting products at Shanghai Auto Show 2013 and the new interactive exhibition, is ready to bring innovations and excitement among everyone in China.