Maruti Suzuki to expand dealer network in North East India

Wheels & Deals

Maruti Suzuki to expand dealer network in North East India

Country's largest car maker Maruti Suzuki today said it will expand its presence in rural and remote parts of North East as it expects "rapid growth" in this region over the next 3 to 4 years.

The company, which first opened its outlet in North East 30 years ago at a time of rolling out its first car in the country, currently sells an average of 3,000 vehicles every month in the region.

Mr Mayank Pareek chief operating officer (marketing and sales) of Maruti Suzuki India told PTI that "North East market has always been very important for Maruti Suzuki...We believe that there is huge opportunity in rural areas of North East states, besides the major cities.”

Currently, this region contributes around 4 per cent to the total domestic volume of MSI and it is significant considering the socio-geographical nature of the region.

Asked about growth expectations from the region, Mr Pareek said that "We are very confident that this share will only rise in coming years as North East offers vast potential. The region is expected to grow rapidly over the next 3 to 4 years. However, putting a number to that will not be prudent."

The company had sold a total of 10.5 lakh vehicles in the domestic market in 2012-13. Out of that, around 40,000 units were contributed by the North Eastern states, translating to a sales revenue of approximately INR 1,200 crore.