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all-new Range Rover Sport will make its global premiere in a ground breaking
live drive through Manhattan, New York, on 26 March. Land Rover's fastest,
most responsive and most agile vehicle to date will be revealed to audiences
around the world on the eve of the 2013 New York Auto Show.
The drive will take place on the streets of the Range Rover Sport's largest
market - New York City. More Sports are sold in New York than any other
metropolitan area in the world and the model is North America's best-selling
Land Rover product.
In a first for Land Rover, the event will be broadcast live to global
audiences via a dedicated microsite - www.newrangeroversport.com. Those
registering on the site will receive a personal invitation to watch the
live reveal on 26 March as well as exclusive extra content and information.
The all-new Range Rover Sport is the latest addition to the new Range
Rover family of vehicles and the third Range Rover model to be launched
in two years. It follows the launch of the acclaimed Range Rover Evoque
in 2011 and the peerless all-new Range Rover in 2012.
John Edwards, Land Rover Global Brand Director, said: "The all-new
Range Rover Sport takes the model to another level. It is Land Rover's
most dynamic vehicle yet and showcases the best of British design, engineering
and technological innovation."
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