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GM India Launches Chevrolet Enjoy Premium MPV

General Motors India launched the Chevrolet Enjoy, its much-anticipated new-generation premium multi-purpose vehicle (MPV).

The Enjoy offers a spacious, stylish and comfortable ride. With Flexi-Smart Seven or Eight occupant seating variants, it addresses the growing need for a comfortable, spacious and stylish MPV for family travel and business use. It comes with a choice of SMARTECH diesel and petrol engines and has been tailored for Indian driving conditions and consumers.

“We believe this is the right product for India in one of the market’s fastest-growing segments. As a new leader in the segment, we expect the Enjoy to be very popular,” said GM India President and Managing Director, Lowell Paddock. “Its introduction is another sign of our commitment to make Chevrolet the most preferred vehicle brand in India,” added Mr. Paddock.
According to Mr. Paddock, “GM India achieved substantial localization at the start of regular production of the Enjoy, which is unprecedented for a global vehicle manufactured in India. This is significant not only for the local economy, but also benefits buyers through a lower cost of ownership as a result of lower parts prices and the ready availability of spare parts.”

With the launch of Chevrolet Enjoy, GM India today also unveiled its global brand vision in India - ‘Find New Roads,’ a philosophy that aligns design, engineering, marketing and customer experience under a single platform. As GM India continues to widen its customer outreach with a full line-up of vehicles across major segments, the new platform "Find New Roads" embraces the spirit of ingenuity that has been in Chevrolet’s DNA since the beginning and it will continue to guide every aspect of our business moving forward. The foundation of this new guiding principle is Chevrolet’s century-long legacy of innovation and commitment to doing the right thing for customers in terms of products and services.

Bold Exterior and Stylish Interior: The Enjoy has a length of 4,305 mm, a width of 1,680 mm, a height of 1,750 mm and a wheelbase of 2,720 mm, which match medium to high-end family sedans. Chevrolet Enjoy’s front styling is defined by the signature Chevrolet Gold Bowtie in the Chrome Surround Three-dimensional Grille and Leaf Style Fog Lamps. This is accentuated by the Chrome Surround Meshed Air Dam in the front bumper. The crisp crease lines in the bonnet rising towards the front windscreen define both agility & tension of the aerodynamic form. The well-defined rising shoulder line flows seamlessly from the edge of the headlamps to the tail lamps lending a dynamic stance to the Enjoy. Swoosh-style, jewel-effect, wrap-around headlamps add the brilliance of sparkling diamonds to the style quotient of the Enjoy with the triple-pod design for turn indicator, high & low beam.

Efficient SMARTECH Powertrains: The Enjoy is available with GM India’s new-generation SMARTECH petrol and diesel engines, which are powerful, deliver excellent fuel efficiency, smooth driving performance and low emissions meeting Bharat Stage IV - OBD-II standards. The 1.3-litre diesel engine, which is produced at GM India’s state-of-the-art Talegaon Powertrain facility, delivers maximum power of 77.5 PS @ 4,000 rpm and maximum torque of 188 Nm @ 1,750 rpm.

Safety and Security: In line with Chevrolet’s global focus on safety, the Enjoy has a host of active and passive safety features. It’s Safe Cage Body Structure which is supported by the extensive use of high-strength steel provides a cocoon of safety. Ten collision protection beams made of high-strength steel absorb and dissipate collision impact, protecting occupants.  The customers will have the option of selecting variants with Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD), Dual Front Air Bags, Rear Park Assist, Rear Window Defogger, Rear Wash and Wipe System, Rear Door Child Locks, Central Door Locking, Speed-Sensitive Auto Door Locks, and a Remote Key Locking & Un-locking System with an Electronic Anti-theft System along with the car identification function.