Mahindra & Mahindra Ltd., a part of the US $16.2 billion Mahindra Group, today announced the launch of the entry level ‘W4’ model of its popular SUV, the XUV500 at a price of Rs 10.83 lacs (ex-showroom, Mumbai). The entry level W4 model is powered by the mHawk 140 bhp engine. In addition to the Cheetah-inspired design, it boasts of a range of technology, safety and comfort features.

*Local levies, Octroi, Entry Tax etc will be extra as applicable

Speaking on the launch of the W4 model of the XUV500, Dr Pawan Goenka, Executive Director & President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd. said, "The XUV500 has resonated very well with our customers since its launch and has since become a trendsetter within the Indian automotive industry. With over 74,000 vehicles on the road within two years of launch, the XUV500 is one of our most successful launches. As a customer centric organisation, we have incorporated customer feedback at every step and evolved and today's W4 model launch bears testimony to the same".

Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, “Since its launch in 2011, the XUV500 has carved a special niche for itself in the minds of Indian consumers. The launch of the W4 model makes the XUV500 proposition accessible to more customers who aspire to be proud owners of the cheetah-inspired XUV500. Inspite of being an entry level model of the XUV500, the W4 model is technology laden and with this launch, we aim to attract sedan & compact SUV buyers who wish to upgrade to the XUV500”.

The XUV500 W4 model is powered by a state-of-the-art 2.2 litre mHawk diesel engine which delivers a power-packed 140bhp with 330Nm of torque. The 2.2 litre engine is meshed with a 6-speed transmission and a 5th generation Variable Geometry Turbocharger which takes the XUV500 from 0-60kmph in just 5.4 seconds. Despite all this exhilarating power, the XUV500 has a mileage of 15.1 kms per litre (ARAI-certified). The advanced Micro Hybrid Technology helps conserve both fuel and nature. In addition it also boasts of a range of technology, safety and comfort features such as projector headlamps with LEDs, Dual Airbags, ABS with Electronic Brakeforce Distribution (EBD), side impact beams, crash protection with crumple zones, all wheel disc brakes, Twin HVAC, power & tilt steering, power adjustable ORVMs, remote central locking and many more.

The W4 model is unmatched in terms of style, performance, safety and comfort thereby providing a complete driving experience to customers.

Some of the key features of the W4 model are:
Style
· Distinctive Cheetah Inspired styling
· Projector Head lamps with LED lamps
· Dual Tone Interiors
Performance
· 140 bhp M-Hawk Engine with 330 Nm torque
· 5th Generation Variable Geometry Turbo Charger
· 6-Speed gear box
Safety
· Dual Airbags
· ABS, EBD
· Side Impact Beams
· Crash Protection with Crumple zones
· All wheels disc brakes
Technology
· Micro Hybrid
· Integrated Music system with CD/MP3 & with 4 Speakers
Comfort & Convenience
· Twin HVAC
· Power & Tilt Steering
· Power Adjustable ORVMs
· Remote Central Locking
· 6-way adjustable Driver seats
· Fully foldable 2nd & 3rd row seats