Tata Motors today unveiled two all-new cars - the classy sedan, ZEST and the sporty, dynamic premium hatchback, BOLT that look to redefine the passenger car market with new design aesthetics, segment-defining drive experience and high-tech Infotainment system.

ZEST - that clearly signifies enthusiasm for life, for the sense of excitement, anticipation, and energy it brings, approaching life as an adventure. It is all about being vivacious and energetic.
Those who have Zest exude excitement and energy while approaching life and that is the new ZEST Sedan, in character.
BOLT- with the name signifying speed, it represents an attitude of winning, and staying ahead. This attitude is embodied in the all-new BOLT in all aspects of design, drive and seamless connect.
Speaking on the occasion of the launch, ­Mr. Ranjit Yadav, President, Passenger Vehicles, Tata Motors, said, "We at Tata Motors are delighted to showcase to the global market the much awaited next generation cars - the ZEST, a stunning and exciting new compact sedan and the BOLT, a dynamic hatch. These cars have been engineered for global markets, through global teams across India, UK and Korea to set new standards in their respective segments. These cars are a true representation of our Horizonext philosophy, with best-in-class offerings for performance that yet offers economy and efficiency."

ZEST and BOLT have been designed and developed based on three key fundamental principles, namely, DesigNext, DriveNext, ConnectNext.
ZEST and BOLT, a result of the collaborative design inputs from the three Tata Motors design studios in Pune, Coventry (UK) and Turin ( Italy), come with several segment first features and a new design language on the exterior and the interior of the car.