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The Auto Expo 2014 is likely to witness a record number of searches
made by Internet users this time reflecting on the increasing
popularity of the event. With the Auto Expo just around the corner
the prominent search engine Google tried to analyse the search
trends in the Automotive category on Google.
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This revealed that the peak can be expected to be much
higher this time in 2014 due to a phenomenal increase in the number
of internet users since the last Auto Expo in 2012.
Normally the searches related to Auto Expo are seen to peak during
the week before the Auto Expo and reach to about 200 times of a normal
week, the peak is observed to be fading out in about 6-8 weeks.
The five top states in terms of Auto Expo queries in 2014 so far are:
New Delhi, Maharashtra, Karnataka, Uttar Pradesh and Tamil Nadu, a study
by Google said.
Overall Auto queries in India have taken a leap by crossing a remarkable
milestone in the year 2013; bringing India into the top 12 list of countries
in terms of absolute number of searches.
Auto queries grew over 250 per cent on mobile devices, showing the
popular trend of fast growing internet audience on Mobile devices.
Online search trends usually mirror the consumer trends offline: this
is further clearly evident through the fact that Maruti is the top searched
car brand, closely followed by Hyundai, Mahindra, Honda and Tata.
Maruti cars are also the most searched cars, again closely followed
by the cars of the same 4 car brands - Hyundai, Mahindra, Honda and
Tata, a Google release said.
