Riding high on the success of the all new S-Class,
Mercedes-Benz India commemorated the roll-out of the 50,000th car from
its manufacturing plant in Chakan, Pune. Eberhard Kern, Managing Director
& CEO, Mercedes-Benz India rolled-out the new C-Class GRAND EDITION
from its assembly line, as the 50,000th Mercedes-Benz to be made in
India. Mercedes-Benz is the only luxury car manufacturer in India to
achieve this milestone.
Mercedes-Benz’s 20 years India journey reiterates the commitment for
Indian marketplace and the periodic investments of 850 crores in the
India are in line with scheduled ramp-up plans. The production facility
currently produces five models, the C-Class, the E-Class, the S-Class,
ML-Class and GL-Class.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said:
“Touching the 50,000 cars landmark marks the beginning of a next growth
chapter for Mercedes-Benz in India. With our customer centric focus
specifically in line of products, network, aftersales and unique brand
experiences have played a significant role in our success. The outstanding
acceptance of all our products is a testimony to the success of that
approach. I would like to thank our customers and congratulate the passionate
team at Mercedes-Benz India on this achievement. We are committed to
the India story and the market potential and will continue to increase
our investments in our facility and infrastructure. The current capacity
will be doubled by end of Q1 2014 and we will soon commence local assembly
of newer models, making the company ‘future ready’.
Mr. Kern further added “The C-Class GRAND EDITION embodies Mercedes-Benz's
uncompromising style, design and performance. The C-Class remains one
of Mercedes-Benz’ best-sellers in the competitive entry level luxury
sedan segment with more than 19,000 units sold till date. To celebrate
the 50,000th Mercedes-Benz roll out from our benchmarking plant, we
are delighted to present the ‘The new C-Class GRAND EDITION’ in both
petrol and diesel versions for our discerning patrons.”
New C-Class GRAND EDITION:
Exterior:
The ‘GRAND EDITION’ with its stylish and dynamic exteriors continues
to set newer benchmarks in design, quality and luxury for the segment.
An AMG body styling with front and rear apron and side sill panels and17-inch
5-twin-spoke light alloy wheels with black AMG hub caps makes the C-Class
GRAND EDITION distinctive in its appearance. The "GRAND EDITION"
badge on the wings with chromed tailpipe trims and Intelligent Light
System with Bi-Xenon headlamps, cornering light function, adaptive high
beam assist, LED daytime running lamps & headlamp cleaning system
further adds to the exterior appointments. An exclusive finned radiator
with integrated Mercedes-Benz Star and tinted-panoramic glass sunroof
with one-touch function clearly underlines the special status and individual
character of the C-Class GRAND EDITION.
Interiors:
The dynamic and sporty exterior of the C-Class GRAND EDITION meets an
equally sporty and individualistic interior. Use of attractive materials,
attention to stylish details and a wealth of high-quality equipment
and appointments exudes luxury. The interiors of the C-Class GRAND EDITON
features sun visors with illuminated mirrors, interior mirror auto dimming
and door sill panels in the front & rear with the front panels sporting
the Mercedes-Benz lettering.
Telematics and in-car infotainment systems:
Mercedes-Benz has also enhanced the telematics and multimedia centre
of the C-Class GRAND EDITION with features such as an 11.4cm multifunctional
colour display in the instrument cluster. Navigation with latest maps
now features as standard in C-Class GRAND EDITION. There is complete
integration of the in-car infotainment system and display with details
featuring in instrument cluster display. Navigation allows integrating
the destination directly, using the map and navigating to the selected
point, whereas the brand logos act as indicators of points of interest
such as at fuel filling stations and restaurants. There is also provision
of fast zoom function with scale indicators and a different view for
maps. Over 7.9 million key points of interest are featured including
fuel filling stations, Mercedes-Benz dealership outlets, museums, restaurants
and hospitals.
Safety features:
The C-Class has always been the pioneer in its segment in terms of its
innovative safety systems which include numerous driving assistance
systems like ATTENTION ASSIST, Brake Assist System (BAS), Acceleration
Skid Control (ASR), Electronic Stability Program (ESP), crash responsive
pedals, tyre pressure loss warning etc. These along with six airbags
provide a comprehensive level of support and protection for the driver
and passengers. AGILITY CONTROL package with the selective damping system
provides a customized style of vehicle handling, showcasing the vehicle’s
technological prowess. Functions such as PRE SAFE and NECK PRO, ADAPTIVE
BRAKE with ABS, brake drying function, hill start assist, cruise control
and rain sensors in the car offer outstanding levels of safety for the
passengers of the C-Class GRAND EDITION.
Performance:
The C-Class GRAND EDITION is powered by a 4 cylinder diesel engine with
7G-TRONIC PLUS automatic transmission, which enables reduced fuel consumption
while delivering high output and torque for unmatched driving pleasure.
Its 4 cylinder 2143 cc engine has a rated output of 125/170 @ 3000-4200
rpm and a rated torque of 400 Nm @ 1400-2800 rpm for the diesel C 220
CDI and rated output of 137/186 @ 5600 rpm and a rated torque of 285
@ 2400-4000 rpm for the petrol C 200. The C-Class GRAND EDITION also
uses fuel saving technology like ECO START STOP. Its efficient and high-performance
engineering provides the basis for a high standard of driving enjoyment.
Mercedes-Benz is committed to making 2014 the ‘Year of Excellence’ and
as one of the most admired automotive brands in India, will continue
to set benchmarks for modern luxury in the luxury automobile segment
in India.
• The C-Class GRAND EDITION is attractively priced at: Rs. 39.16 lakhs
for the Diesel and Rs. 36.81 lakhs for the Petrol variant respectively
(all prices are ex-Showroom Pune)
