Available in diesel variant only, the A-Class and B-Class ‘Edition 1’ features some key enhancements making the car even more appealing to its young audience. The A-Class and B-Class ‘Edition 1’ was launched by Boris Fitz, Vice President, Sales & Network Development, Mercedes-Benz India in Mumbai and is available for sale at all Mercedes-Benz dealerships across India.
Boris Fitz, Vice President, Sales & Network Development, Mercedes-Benz India commented, “The A-Class and B-Class New Generation Cars successfully captured the imagination of young Indians who were new to luxury motoring and delineated the changing preference of the youth in today’s social milieu, who increasingly prefer compact luxury as an integral part of their lifestyle. The launch of the ‘Edition 1’ is also an acknowledgement of the strategic significance of the A-Class and B-Class in Mercedes-Benz’s product strategy. We are confident that the New Generation Cars will continue its run of popularity and will introduce new customers to our brand.”
“The launch of the A-Class and B-Class in India was a very significant strategic decision that we took at Mercedes-Benz. Today, the success of these two products not only signify the aptness of our decision, but also underline the maturity of the emerging young customers who clearly prefer to own our ‘New Generation Cars” Boris Fitz further added.
With the launch of the new A-Class and B-Class, Mercedes-Benz India pioneered the Compact Luxury and Luxury Touring segments in India respectively and offered the young Indian customers two products that reflect their own lifestyle and a right product which they have been waiting for. While the A-Class is associated with being cool and trendy by young Indians primarily because of Mercedes-Benz’s fresh design dynamism, the new B-Class Luxury Tourer is designed for young families with an active lifestyle. While the new A-Class instantly became the ‘pulse of the new generation’, the new B-Class remained the preferred luxury tourer with its perfect blend of utility of a SUV, ride quality of a sedan and versatility of an MUV.
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