The Jaguar XE sports sedan is priced at 27,000 pounds in
Britain, and is the first model in the XE series.
A sport utility vehicle (SUV) is expected to follow.
The Jaguar XE is seeking to challenge the BMW 3 series,
priced from 23,550 pounds in Britain, as well as Audi and Mercedes-Benz models.
Jaguar returns to the entry-level luxury market after five
years.
The XE sports sedan, a five-door model with a sleek design in
red, will be Jaguar's most aerodynamic car thanks to a smooth under floor that
reduces drag and a rear end to increase down force, the firm said.
The car and subsequent models in the series to be detailed at
the Paris motor show in October are part of a two billion pound investment
programme at Jaguar. | 
