Maruti Suzuki India Limited, leader in passenger vehicles, launched the much awaited premium urban compact vehicle for the millennials, IGNIS at a price of Rs. 4.59 lakh onwards. The basic petrol version of the IGNIS will be available at Rs. 4.59 lakh (Ex showroom price in Delhi) whereas top petrol version will be available at Rs. 6.69 lakh. |
Diesel
version will be available in the range of Rs 6.39 to 7.80 lakh (Ex showroom
price in Delhi). Maruti has claimed that IGNIS will give a mileage of 20.89kmpl
(petrol version) and 26.80kmpl (diesel version). Presenting the IGNIS to the
millennials, Managing Director & CEO, Maruti Suzuki, Kenichi Ayukawa said,
"NEXA, our premium automotive retail channel, now has an offering for the
millennials- IGNIS. It combines unconventional design, seamless smartphone
experience with AndroidAuto and Apple CarPlay, technological supremacy with AGS
on petrol and diesel, advanced safety features as standard and personalization
options, making it unique on every parameter. IGNIS at NEXA will help us expand
our presence in the premium compact segment." IGNIS is built on a new
generation rigid platform embodying Suzuki Total Effective Control Technology (TECT)
for occupant protection. The Company, alongwith its suppliers, has invested over
Rs 950 Crore towards development of IGNIS. IGNIS comes with 98.5 per cent
localisation.
IGNIS
was unveiled at an enthralling Electronic Dance and Music (EDM) concert
featuring AXWELL, amongst a gathering of over 5,000 millennials. AXWELL is a
globally acclaimed Swedish DJ music producer and remixer, is highly popular
among youth. The exterior is inspired by the inherent desire of the millennial
to be distinct. The unique proportions of IGNIS get a confident stance with
expressive wheel arches, tastefully accentuated with clads, and wheels placed at
extreme corners. Captivating front has a single frame grille design, with inset
Headlamps. The chrome accentuation on the front grille and fog lamps create a
perfect example of unconventional.
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