Nissan rolls out the Datsun Experience Zone in 27 cities
The leading car company Nissan Motor India has rolled out the Datsun Experience Zone, a pan-India experiential activity for customers across 360 different locations in 27 cities.
According to a company release, this spring season, four specially-designed canter experience vans sporting Datsun brand livery will criss-cross the length and breadth of India to deliver a first-hand experience of the Datsun redi-GO. The Datsun Experience Zone is a customer-focused activity aimed at familiarising consumers to the Datsun brand and the immensely popular redi-GO. For the first time customers in these cities can see and touch the car, take a test drive while also have fun through some entertaining games."At Datsun it is our endeavour to reach out to our first time car buyers through different ways. The Datsun Experience Zone is aimed to engage, showcase and help consumers experience the best-in-class features of the redi-GO with an upbeat atmosphere at a convenient place," said Arun Malhotra, Managing Director, Nissan Motor India Pvt Ltd.
"Apart from having fun, they will also be able to get a first-hand look at the redi-GO's attractive styling and learn more about its best-in-class ground clearance, cabin space, and five-year unlimited kilometres warranty." added Malhotra.The vans will transform into a platform for interactions with customers, offering an emcee to introduce the redi-GO, distribute Datsun brand merchandise, and showcase the redi-GO's best-in-class features in addition to the chance to play a special motion sensor driving game with steering control projected on a giant LED wall screen. The Datsun redi-GO was launched in India in June 2016. It is an attractively priced, modern and highly capable vehicle that combines the roominess, agility and efficiency of an urban hatchback with best-in-class ground clearance (185mm) and the rugged looks of a crossover.Datsun redi-GO has won seven motoring awards in India to date in recognition of its product strengths and popularity.