According
to a company release, this spring season, four specially-designed canter
experience vans sporting Datsun brand livery will criss-cross the length and
breadth of India to deliver a first-hand experience of the Datsun redi-GO. The
Datsun Experience Zone is a customer-focused activity aimed at familiarising
consumers to the Datsun brand and the immensely popular redi-GO. For the first
time customers in these cities can see and touch the car, take a test drive
while also have fun through some entertaining games."At Datsun it is our
endeavour to reach out to our first time car buyers through different ways. The
Datsun Experience Zone is aimed to engage, showcase and help consumers
experience the best-in-class features of the redi-GO with an upbeat atmosphere
at a convenient place," said Arun Malhotra, Managing Director, Nissan Motor
India Pvt Ltd.
"Apart
from having fun, they will also be able to get a first-hand look at the
redi-GO's attractive styling and learn more about its best-in-class ground
clearance, cabin space, and five-year unlimited kilometres warranty." added
Malhotra.The vans will transform into a platform for interactions with
customers, offering an emcee to introduce the redi-GO, distribute Datsun brand
merchandise, and showcase the redi-GO's best-in-class features in addition to
the chance to play a special motion sensor driving game with steering control
projected on a giant LED wall screen. The Datsun redi-GO was launched in India
in June 2016. It is an attractively priced, modern and highly capable vehicle
that combines the roominess, agility and efficiency of an urban hatchback with
best-in-class ground clearance (185mm) and the rugged looks of a
crossover.Datsun redi-GO has won seven motoring awards in India to date in
recognition of its product strengths and popularity.
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