Maruti Suzuki organises flash mob at Auto Expo to promote seat belt usage
As a part of its road-safety efforts, Maruti Suzuki India Limited (MSIL), the country's leading passenger vehicle manufacturer, is organising a unique 'PehniKya?' flash mob to create awareness about seat belt use. The flash mobs will be held from February 9 to till 14 at Auto Expo 2018.
The `PehniKya' flash mob sports India's first-ever seat belt song - a catchy, appealing jingle designed to create a lasting impact on the critical importance of the seat belt. The lyrics are kept simple and catchy. The foot tapping number is a mix of Indian and Western music to appeal to a wide range of audiences especially youth.
Maruti Suzuki has partnered with The Danceworx, led by famous choreographer Ashley Lobo, for a signature dance routine to be performed to the song. The flash mob performance will take place thrice a day throughout the duration of the Auto Expo, according to a company statement here.
At special Pledge Booths in the venue, visitors can fasten on the seat belt, take the pledge, share their selfies on social media and stand a chance to win special 'PehniKya?' branded cozy. Through this, Maruti Suzuki hopes to encourage car users, especially youth, to wear seat belts and contribute to make India's roads safer.
Speaking on the occasion, Mr R S Kalsi, Sr Executive Director,Marketing and Sales, MSIL, said, "We are encouraged by the huge popularity of our #PehniKya? social campaign to promote seat belt usage among car occupants. The 360 campaign is designed to address the key factors for not wearing the seat belt which emerged from our national survey of car users