Auto Expo : Digital extravaganza at Hyundai pavilion
Hyundai Motor India Ltd (HMIL), the country`s second largest passenger car manufacturer and the largest exporter since inception, created exciting digital and social media engagement for the visitors at Hyundai Pavilion at the ongoing Auto Expo 2018.
The Hyundai Pavilion set pulses racing with cutting-edge digital technology and social media platforms to create an innovative, interactive experience for visitors and connect online audience who could not visit the Auto Expo 2018, a release stated on Saturday.
"To keep up with the theme of 'Experience Hyundai', we have introduced 'GIGA Selfie' first time in India to add 'Brilliant Moments' to the auto enthusiasts visiting Hyundai Pavilion. The GIGA selfie will allow the visitors to take a photo of themselves and the entire Hyundai pavilion. Hyundai Pavilion is RFID (Radio-frequency identification) enabled, letting the enthusiasts share their experience online on a real time. "To ensure that Hyundai fans who have not been able to visit Auto Expo do not miss out on the experience, we are using our website, social media channels YouTube, Facebook, Instagram and Twitter to live webcast the opening ceremonies and other highlights from the Auto Expo," Hyundai Motor India Ltd Sr. General Manager & Group Head Marketing Puneet Anand said.
Mr Anand commenting on the digital experience said, "Hyundai is an innovative brand and has strong focus towards digitalization of our pavilion. Through the Unique, Innovative and Interactive experiences, our aim is to make auto enthusiasts and fans 'Experience Hyundai' closely.