Besides
distribution of safety booklets and one-on-one interaction with
visitors on ways to improve safety, what has grabbed the attention is
interesting animation films which present sequences from day-to-day
life and underline the message of tyre safety, release stated on
Tuesday.
"Sensitizing
road users about safety is not an easy task. ATMA has designed an
engaging way of spreading awareness on Tyre Safety through the launch
of an app. Participation in the quiz and Instant recognition through
certification acts as a major morale booster and helps motorists take
pride in keeping their tyres in shape besides acting as a constant
reminder," said ATMA Chairman Satish Sharma.
"There
are several benefits of well-maintained tyres including efficient
braking, good ride and handling and fuel economy. Worn out and poorly
maintained tyres are a big safety hazard. It is gratifying to note that
visitors are responding to our call for Tyre Care & Safety and
we are overwhelmed by the large turnout. We are sure this exercise will
really help spread the awareness on safety and prevent accidents" added
Mr. Sharma.
In
a series of Tyre Safety campaigns over one year, more than 100 service
engineers from ATMA member companies carried out safety checks covering
over 22,000 tyres across New Delhi, Chennai, Mysore, Chandigarh and
Greater Noida. The survey found that over 60% of the cars do not have
properly maintained tyre pressure which undermines safety and fuel
efficiency.
ATMA
members which participated in Tyre Safery campaigns include Apollo
Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India,
Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres
and Yokohama.
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